Emley AFC are delighted to announce that BOWE IQ, a global software business with proud Holmfirth roots, will be sponsoring the back of the away shirt for the 2025/26 season.

Founded in Holmfirth more than 30 years ago, BOWE IQ has grown from a small local operation into a world-class developer of software solutions for asset tracking, warehousing, and logistics. Now part of the German-based BOWE Group, the company operates on a truly international scale yet remains deeply connected to its Yorkshire roots.

Speaking about the sponsorship, Andy O’Donnell, Managing Director at BOWE IQ, said: “The company started 30 years ago in Holmfirth, and it’s been based there all that time. We’re proud of that. Even as we’ve grown and evolved, those local roots remain important to us. Our core expertise is in developing software for asset tracking, warehousing, and logistics writing control and management software for some of the largest organisations around the world. When you think about the journey of a product from the moment it’s made, to being stored, moved, packed, and ultimately delivered our software helps manage and streamline every one of those steps. That’s what we do, quietly, behind the scenes.”

BOWE IQ’s client base spans some of the world’s biggest names across manufacturing, retail, and logistics including luxury carmakers like Bentley, international mail services such as Royal Mail and La Poste, and leading retail brands like Nike. The company also works with one of the most successful Formula 1 teams on the grid.

Andy continued:“I’m proud of what we’ve built. From starting as a small team in Holmfirth, we’ve grown into a dynamic business with about 50 people working worldwide. We now collaborate with some of the biggest names in global manufacturing, retail, and logistics. It’s humbling when you step back and realise how far we’ve come, but at the same time, it motivates us to keep pushing forward and innovating.”

”Our sponsorship of Emley started through a friend of the company, Mark Howarth from Stockrail International, who has long-standing ties to the club,” Andy explained. “Mark asked if we’d support the team, and for us, it felt completely natural to say yes. I’ve always loved sport, particularly football, and Emley is a great local team with a proud history and strong community roots. Supporting them is about more than just putting our name on a shirt, it’s about backing a club that brings people together.”

As well as their new partnership with Emley, BOWE IQ are also sponsors of Bundesliga side FC Augsburg in Germany a move that reflects the company’s growing international presence. Yet for Andy, maintaining a connection to home is just as important as working with big-name clubs abroad.

He said: “It’s nice to be able to give back locally. If we’re sponsoring a Bundesliga team like Augsburg in Germany, then it makes complete sense to also support a proud local club like Emley here in West Yorkshire. It ties us back to our roots and reminds us of where we came from.”

With Emley pushing for promotion, Andy hopes the 2025/26 season will be one to remember: “Our hope for Emley is simple, success. I’d love to see them achieve promotion and keep climbing the leagues. Sport is competitive by nature, and that competitive spirit is why we all love it. I hope the club continues to grow on and off the pitch because they deserve it.”

Emley AFC would like to thank Andy and everyone at BOWE IQ for their support. The club looks forward to wearing their name proudly on the back of the shirts throughout the new season when on the road.